Membership & Marketing

Membership & Marketing Mission Statement:

"Promote the National Weather Association and increase its membership."

Our Committee

The NWA Membership & Marketing Committee goal is rather simpleā€“ promote the National Weather Association, grow and retain membership, and determine ways to expand or enhance member services. Our committee aims to accomplish these goals by participating and leading a number of projects and initiatives. Some of the recent work we have been working on include:

  • #WhyINWA Campaign
  • Annual Meeting SWAG
  • Membership Retention
  • Development of The Speaker Bureau

Additionally, we have a lot of other exciting items and projects we will be working on in 2020.

The Membership & Marketing Committee is looking to add a couple more members to our team, especially from the military and government sectors. We are also interested in adding a current undergraduate student who is interested in being actively involved on an NWA Committee.

Benefits of joining the NWA:

  • Networking and professional development
  • Join others in sharing, learning and advancing your profession
  • Earn NWA Seals of Approval
  • Promote excellence through awards, scholarships/grants
  • Join a committee or run for office to lead NWA's future
  • Online access to the monthly Newsletter and Journal of Operational Meteorology
  • Attend meetings at reduced rates
  • Be part of a group for advocacy on important issues
  • Access to job announcements
  • Discounted subscription to Weatherwise Magazine


Questions, comments, feedback, and concerns for the Membership and Marketing Committee should be directed to Ashley Ballard.

Committee Members:

Ashley Ballard, Committee Chair
Affiliation: Monarch Weather Consulting
Twitter: @vtwxash
NWA Member since: 2013

Matthew Alto
Affiliation: AccuWeather
Twitter: @WxAlto
NWA Member since: 2010

John Banghoff
Affiliation: National Weather Service State College, PA
Social Media: JohnBanghoff
NWA Member since: 2014

Krissy Hurley
Affiliation: National Weather Service Nashville, TN
Social Media: @WCM_Krissy
NWA Member since: 2005

Matt Lanza
Affiliation: Cheniere Energy, Inc./Space City Weather
Twitter: @mattlanza
NWA Member since: 2014

Matt Mahalik

Shaena Rausch

Elyse Smith
Affiliation: WGRZ-TV
Social Media: @ElyseSmithWX
NWA Member since: 2013

Bobby Stilwell
Affiliation: WHNT-TV
Social Media: @stilwellwhnt
NWA Member since: 2015