Keynote Speakers

NWA 45th Annual Meeting

Keynote Speakers | September 12-17 #NWAS20

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Dr. Avi Goldfarb

Avi Goldfarb is the Rotman Chair in Artificial Intelligence and Healthcare and a professor of marketing at the Rotman School of Management, University of Toronto.

Avi is also Chief Data Scientist at the Creative Destruction Lab, Senior Editor at Marketing Science, and a Research Associate at the National Bureau of Economic Research. Avi’s research focuses on the opportunities and challenges of the digital economy and Artificial Intelligence.

He has published over 70 academic articles in a variety of outlets in marketing, statistics, law, computing, and economics.

Along with Ajay Agrawal and Joshua Gans, Avi is the author of the bestselling book Prediction Machines: The Simple Economics of Artificial Intelligence.

Prediction Machines follows inescapable logic to explain how to navigate the changes on the horizon. The impact of AI will be profound, but the economic framework for understanding it is surprisingly simple.


Dr. Florence Rabier

Dr. Rabier has been Director-General of European Center for Medium-Range Weather Forecasting (ECMWF). A position she has held since January 2016.

Dr. Rabier is an internationally recognized expert in Numerical Weather Prediction, whose leadership has greatly contributed to delivering major operational changes at both ECMWF and Météo-France.

She is especially well known within the meteorological community for her key role in implementing an innovative data assimilation method (4D-Var) in 1997, which was a first worldwide and contributed to an optimal use of satellite observations in weather forecasting.

She also led an international experiment involving a major field campaign over Antarctica, in the context of the International Polar Year and the WMO THORPEX program.


Dr. Desiree Hill

Desiree Hill, Ph.D., is a researcher, professor, former broadcast executive, and documentary filmmaker.

Her research focuses on journalism/trauma, severe weather media use, and new media. She has presented her research internationally, including Athens (International Conference on Communication and Mass Media) and Sweden (International Crisis Communication Conference).

Desiree’s broadcast experience includes Executive Producer for KOCO and KWTV, Vice-President of News for Pappas Telecasting, and Senior Strategist for AR&D (a broadcast consulting firm). She continues to work with newsrooms across the country, including KOCO following the 2013 tornado.

Her recent film Words from a Bear (associate producer) premiered at Sundance, aired in the PBS American Masters series, and is nominated for a best documentary Emmy.
Desiree teaches broadcast journalism at the University of Central Oklahoma.

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