New Year, New Logo for the NWA

As the National Weather Association continues to move forward, the NWA's logo is moving forward as well.

After an extensive design and selection process, the fourth generation of the organization's logo will become the NWA's new logo early in 2012.

Evolution of NWA Logo 1976-2012

NWA Logo Evolution

In 2011, the NWA Membership and Marketing Committee requested and gained approval from the Council to update and streamline the logo utilizing new technology. With strict directions to update, not recreate, Nesnadny + Schwartz, a design consultant firm in Cleveland, provided a fresh visual treatment of the traditional and distinctive logo.

The new logo features the same graphical elements of the current version, which was designed in 1994 by Joe Kelley and Phyllis Morris of Surface Systems, Inc., a NWA corporate member at the time. The rectangular shape of the new logo is a nod to previous generations of the logo.

The National Weather Association logo represents some of the most common meteorological conditions throughout the world, from sunny and dry to cloudy and rainy. The element of severity, centrally shown as a bolt of lightning, symbolizes the continued need to give greater attention to high impact weather and how it affects our planet. The name of the professional organization is clearly visible below the weather symbols to show the organization's strength and prominence within the global meteorological community.

The fourth generation of the NWA logo is more than just an updated look for the NWA; it is a change in graphic design format. The older logos have all been pixel-based raster graphics, which makes reproduction and resizing difficult. This new logo is vectored file, which means easily resized, high quality reproductions. This logo is also a return to a simpler color selection, which will reduce printing costs.